Multi Fruits Flavour

A thing added to something else in order to complete or enhance it.

Flower Formula

A thing added to something else in order to complete or enhance it.

Fishbone Diagram

A thing added to something else in order to complete or enhance it.

100% Fat Blasting

A thing added to something else in order to complete or enhance it.

Infinity ventures

Infinity Ventures is the most exciting FMCG (Fast Moving Consumer Goods) business of Pakistan. The company was launched in 2022 with the aim of becoming one of the top market players nationwide in each of its product verticals over the next decade.

The flagship product of Infinity Ventures is Super Saaf Premium Detergent Powder. The word “Saaf” means “Clean” in Urdu, Pakistan’s national language. The company’s mission is to innovate and produce top-quality consumer products with a clear-cut and simple motto:

“Present our customers with a great looking product using top-quality ingredients at the best price thus delivering beyond customer expectations ”.

At Infinity Ventures, we pay attention to detail. There is zero compromise on the quality of our ingredients and raw materials that are used for the production of our brands. We have a penchant for world-class designs whilst ensuring consumer-friendly, quality packaging for our products.

We do not distinguish and discriminate based on the markets that we serve. Our aim and mission is to provide a world-class experience to each and every one of our local customers.

Our products are PSQCA and ISO-9001 certified.
img
shape

Premium Detergent Powder

The flagship product of Infinity Ventures is Super Saaf Premium Detergent Powder.

The idea for Super Saaf Premium Detergent Powder was conceived in 2022 and the product was launched in 2023. The thought-process was to produce a high-quality, affordable detergent powder alternative to the widely-available but expensive foreign brands, with the following objective in mind: “Made in Pakistan for Pakistan and the World”.

Over time, as our company and brands grow, we shall also start exporting premium, high-quality Pakistani products to the world.

Super Saaf Premium Detergent Powder is stocked and available at all MAF Hyperstar (Carrefour) Stores across Pakistan. It is also becoming increasingly available across Punjab and KPK, and shall soon be available in Sindh and Balochistan as well. Over time, we will also endeavour to make it available in Azad Jammu Kashmir (AJK) and Gilgit-Baltistan (GB).

Super Saaf Premium Detergent Powder is available in the following SKU’s:

30g, 60g, 150g, 500g, 1kg, 2kg, and 5kg

shape
shape
shape
img
shape

Anti-Bacterial Dishwash Bar

One of the premier home care products of Infinity Ventures is Super Saaf Anti-Bacterial Dishwash Bar.

The idea for Super Saaf Anti-Bacterial Dishwash Bar was conceived in 2023 and the product is to be commercially launched very soon. The thought-process was to produce a high-quality, affordable anti-bacterial dishwash bar alternative to the widely-available but expensive foreign incumbent brands, with the following objective in mind:

“Made in Pakistan by Pakistan for Pakistan & the World”.

Over time, as our company and brands grow, we shall also start exporting premium, high-quality Pakistani products to the world.

Super Saaf Anti-Bacterial Dishwash Bar will be stocked and available widely (with the help of our distribution partners) across most Modern Trade and General Trade outlets in Pakistan.

Super Saaf Anti-Bacterial Dishwash Bar will be available in the following SKU’s:

30g, 90g, 165g, 290g, 265g x 1 Long Bar, and 265g x 2 Long Bars

shape
shape
shape
img
shape

Anmol Spices

One of the best-quality food category products of Infinity Ventures is Anmol Spices. The word “Anmol” means “Precious” or “Unique” in Urdu, Pakistan’s national language.

Anmol Spices was launched in 2023. The idea was to produce a high-quality, affordable spices product that would serve as an alternative to widely-available but expensive local incumbents. Over time, as our company and brands grow, we shall also export Anmol Spices to the world.

Anmol Spices will be stocked and available widely in Pakistan, in the following flavours & SKU’s:

Anmol Red Chilli Powder
Anmol Turmeric Powder
Anmol Garlic Powder
Anmol Red Chilli Flakes

20g, 50g, 100g, 200g, 400g, 800g, 5kg, 20kg (bulk packaging), and 40kg (bulk packaging)

shape
shape
shape

Frozty juices


One of the top-quality beverages category products of Infinity Ventures is Frozty Premium Nectar.

Frozty Premium Nectar will be launched in 2024. The idea is to produce a high-quality, affordable juices product that will serve as an alternative to widely-available but expensive foreign brands. Over time, as Infinity Ventures grows, we shall also begin exporting Frozty Premium Nectar.

Frozty Premium Nectar will be stocked & available in Pakistan, in the following flavours & SKU’s:

Frozty Chaunsa Nectar
Frozty Apple Nectar
Frozty Orange Nectar
Frozty Peach Nectar
Frozty Guava Nectar
Frozty Red Grapes Nectar

200ml Tetra Pak packaging, 1L Tetra Pak packaging

.. Suxnix Formula ..

Why We Chose This Formula

  • Tastes like dessert without added sugars or sugar alcohols
  • No artificial sweeteners, dairy, say or corn fiber
  • 10G of collagen protein from grass-fed cows
  • Formulated to reduce blood sugar intact
  • Organic almond Butter, Sunflower Lecithin
  • No energy crashes. Collagen Protein, Stevia
  • 10G of collagen protein from grass-fed cows
Know More

.. About us ..

SPONSORS / MANAGEMENT

Parvez A. Shahid | Chairman

Mr. Parvez Shahid is a prominent international banker and businessman who has worked for and led various global financial institutions for a period of almost 40 years. Prior to moving to Pakistan in the early 1990s, Mr. Shahid served as Global Treasurer of the Bank of Credit and Commercial International (BCCI), based in Abu Dhabi and London. In 1997, on behalf of the Abu Dhabi Group, Mr. Shahid led the acquisition of Habib Credit & Exchange Bank Limited in a publicly-televised privatization process (the entity was later renamed “Bank Alfalah Limited”). As Co-Chairman of the Central Management Committee of Bank Alfalah for a period of 13 years, Mr. Shahid was the central figure behind Bank Alfalah’s unprecedented growth story, leading it from a ranking of No. 36 (smallest bank in Pakistan) to a regional bank (5th largest bank in Pakistan) with a network of 500+ branches and a presence in 5 countries: Pakistan, Afghanistan, UAE, Bangladesh, and Bahrain, with total assets of US$5.5 Billion. Mr. Shahid also served as a Board Member of Warid Telecom International (a regional mobile operator with operations in Pakistan, Bangladesh, Georgia, Congo, Ivory Coast, and Uganda), and Wateen Telecom (where he presided over the largest deployment of WiMAX technology in the world in Pakistan during 2007 in addition to a nationwide 13,000km+ underground optic fibre network rollout). He also served as Chairman and Shareholder of Wincom, a highly profitable telecommunications infrastructure management venture co-founded by him in 2007, and whose 2012 assets exceeded US$20 Million. At Bank Alfalah, Mr. Shahid succeeded in creating a regional franchise with a virtually global presence as the bank had the highest brand recall of any Pakistani bank due to its trailblazing sponsorship of sporting events. Leading a dedicated and best-in-industry team, Mr. Shahid built Bank Alfalah into a US$475 Million+ business from a one-time equity investment of US$40 Million, thereby delivering a total return of 12.0x to shareholders over a 13-year time horizon. In addition to his role as Chairman of the most exciting new FMCG business in Pakistan: Infinity Ventures, Mr. Shahid also serves as Co-Chairman of Central Microfinance Organization LLC in Georgia, and as Chairman of Equity Global (Pvt.) Limited, Alliant Energy (Pvt.) Limited, and Alliant Business Solutions (Pvt.) Limited in Pakistan.

Fahd Ali Sheikh | Non-Executive Director

Mr. Fahd Sheikh is an experienced corporate & investment banker with diversified experience in the corporate sector as well. Fahd has worked for various global and large local institutions such as Standard Chartered Bank, Equity Global, TCS Holdings, and Dubai Islamic Bank (Pakistan) Limited for a period of 19 years, specialising in investment banking, corporate finance, M&A, corporate treasury management, sales & operations, corporate banking, and last-mile logistics. Mr. Sheikh holds an MSc Finance from the world-leading London Business School and a BA (Honours) Economics from Canada’s version of MIT: the University of Waterloo. In addition to his role as Non-Executive Director of Infinity Ventures, Fahd also serves as a Non-Executive Director of Central Microfinance Organization LLC (Georgia), Equity Global (Pvt.) Limited, Alliant Energy (Pvt.) Limited, and Alliant Business Solutions (Pvt.) Limited.

Mohammad Ali Sheikh | Executive Director

Mr. Mohammad Ali Sheikh is an experienced entrepreneur and corporate executive with diversified experience in the sugar refining, pharmaceuticals, FMCG, and renewable energy advisory businesses. Mohammad has worked for various global and large local organizations such as SGM Sugar Mills, MAARK Pharmaceuticals, Equity Global, and Infinity Ventures. Mr. Sheikh holds a BA (Honours) Economics degree from the University of Waterloo, Canada. In addition to his role as Executive Director of Infinity Ventures, Mohammad also serves as CEO of Equity Global (Pvt.) Limited and Alliant Energy (Pvt.) Limited in addition to serving on the Board of Alliant Business Solutions (Pvt.) Limited. Equity Global is the Authorised Representative of German hydro-turbine manufacturing giant Voith Hydro GmbH in Pakistan.

Aftab Bhatti | CEO

Mr. Aftab Bhatti is a serial entrepreneur with diversified experience in the construction materials manufacturing and FMCG businesses. Aftab has worked for Wateen Telecom Limited and Red Bond Enterprises in the past. Mr. Bhatti holds a BA Management degree from the University of Punjab, Pakistan. Aftab is involved in the day-to-day management of Infinity Ventures’ business across the detergent powder, dishwash bar, spices, and construction materials verticals, and his role includes overseeing manufacturing & production along with sales & distribution.

Shabbir Hussain | CFO

Mr. Shabbir Hussain is an experienced finance & treasury manager with diversified experience in the textile manufacturing, sugar refining, pharmaceuticals, real estate development, and FMCG businesses. Shabbir has worked for various organizations such as Zamir Textile Mills, SGM Sugar Mills, MAARK Pharmaceuticals, Equity Global, and Infinity Ventures. Mr. Hussain is an ACCA-holder from Lahore, Pakistan. In addition to his role as CFO of Infinity Ventures, Shabbir also looks after the Finance function for all Alliant Group businesses including Equity Global (Pvt.) Limited, Alliant Energy (Pvt.) Limited, and Alliant Business Solutions (Pvt.) Limited.

Marketing

Cricket

Infinity Ventures and Super Saaf are proud sponsors of the
Pakistan 🇵🇰 vs. Bangladesh 🇧🇩 test cricket series 2024.

--contact--

contact information

Phone

+92-321-4019999

Email

info@supersaaf.com.pk